But one thing you don’t hear about too often is where the links come from.

 What do I mean by that?  Well, when the search engines look at links they actually divide them up by IP addresses.  If you have 1000 links to  your site but they all come from one or two IP addresses then it won’t help you with search engine optimization as much as having 5 links from 5 different IP addresses.

  The reason for this is that a lot of people put a ton of links to their own sites from their own sites.  Since all these links come from one IP  address the search engines will basically count them only one time.  This is how they stop you from  creating a blog with a 1000 posts, with every post pointing to one site, from counting as a 1000 back links. It is an internal control that they use to stop the blackhat guys from taking over.

 Does this mean that you shouldn’t link from one of your sites to another of your sites?

 No it doesn’t mean that, you definitely want to link your sites together but if you are like most people and your sites are all on one IP Address (like with add on domains) the links don’t count  as backlinks to the search engines.  In fact even if your IP Address is in the same server block it won’t count.

  What is a server block?

  IP Addressess are a group of 4 numbers from 0 to 255 that look something like this 216.187.86.159
Most hosting services will have all their IP  addresses in one block, for example if we were using
the example above you might see blocks that look  like this:

216.187.86.159
216.187.86.160
216.187.86.161
216.187.86.162

 As you can see the first two sets of numbers don’t change.  To search engines these are the same IP
addresses.

 If you have a number of sites (like niche blogs) you are better servered if you put each of your
sites on a different IP Block. This will greatly increase the effectiveness of your cross links.

 But most hosting services will only let you have  the one IP block. This is the reason I have several
different hosting services, vps, and dedicated  servers.

 If you really want to make the search engines  notice you one of the best ways to do it is to create 4 or 5 related sites (blogs work great) and have all of them point at one main site from different IP blocks.  This will take you one giant step towards becoming an authority site that the  search engines love.

 A couple of years ago I met David Purdue and we talked about setting this up where we could share hosting and there for get different IP Blocks for our sites because the only other option was to  set up a number of different hosting accounts with a number of different services to get these different IP Blocks.

 The idea was there and I knew from my own testing that it worked great but implimentation was, to be
blunt, a pain in the butt.  You had to know someone that had multiple hosting accounts and trade space with them to get the different IP blocks or you had to set up all the different hosting services.

 For the last two years David has been working on a way to make getting different IP blocks simple for everybody.  He has set up a system that will let you set up sites on five different IP Blocks from one account.  These IP addresses all have  a different A block (the first set of numbers in a IP address) which is the most valuable aspect of different IP Addresses.

  Not only that but you get Cpanel, Fantastico and you still have the addon domains.  The best part is that it is much more inexpensive than setting up 5 different hosting accounts. And much easier to work with.

  He explains it even more at his site:

Niche Simple

  Check it out, if you want to build an authority site and dominate the search engines there is no better way to start.  Combine your own cross linking with a normal backlink strategy and you will soon be the Authority for your niche.

 As of this morning there are only 53 spots left at the introductory price, so if you are  trying to be the authority site now is the time to grab this.

Niche Simple

This is a file that you put on your site that is only for the search engine spiders it is not seen by your visitors.

This file can get you indexed very quickly with Google, MSN, Yahoo! and Ask because it lists all the pages on your site and how often they are modified. This makes the search engines happy because they don’t have to work as hard to get all your listings.

This is a great tool in the SEO wars, it lets you get your pages indexed in no time and let’s face it you can’t do well in the search engines unless you are indexed.

There are a couple of free programs that you can use to create your sitemaps, if you have a WordPress blog you can use a plugin called Google XML Sitemap from Arne Brachhold that will automatically create your sitemap and notify the search engines, if your site isn’t on WordPress you can use a program called GSite Crawler to create and upload your XML sitemap.

I do highly recommend that you have a XML sitemap for your site because it WILL help you get your content indexed and move you up the search engines. With that said…

YOUR XML SITEMAP CAN BE HURTING YOUR RANKING!

If you have errors in your sitemap it can actually hurt your rankings with Google, most of the time when people think about errors they figure the code in the sitemap must be the cause but both the programs listed above will create your sitemap with perfect code but you can still have errors as far as Google is concerned.

The reason for this is because Google not only holds your sitemap to the strict XML code but it also holds your site to Google’s policies for indexing, such as 404 error (missing pages) which a lot of people know about but what a lot of people don’t know about is that you will also get errors if you violate their redirect policy on your site.

Google doesn’t like redirects that never become visible to the viewer. Things like cloaked affiliate links and sales links and these will create an error in your sitemap. This only applies if you have the links actually in your sitemap, if they are coming from your site such as www.mysite.com/recommends/buythis.html then they will probably be in your sitemap. This is a common cloaking technique for affiliate links.

Sales links can also create this, for example on one of my sites I use DownLoad Guard to handle the sales and download protection for my products. The script creates a link for the purchase that goes to the script and then redirects the customer to ClickBank to purchase the product. The viewer never sees the page they are clicking on.

While there is nothing nefarious about this link Google still sees it as a violation of their policy and it will create an error in your sitemap file and this can get you knocked down in the listings.

To fix this you can simply put a no follow tag in the link you are using.

HOW DO YOU KNOW IF YOU HAVE ERROR IN YOUR XML SITEMAP?

This is actually pretty easy to do. Just signup at Google Webmaster Tools and register all your sites that have XML sitemaps. If they see an error they will mark it as a warning and even tell you what the problem is.

Once you have verified all your sites wait a couple of days and log in to see if you have any errors. If you see a warning beside any of the sites click on it and it will tell you the error if it is too many redirects start using the no follow tag on those links or remove the links from your sitemap.

If you would be interested in me making a video showing you how to set up your Google Account for sitemaps and how to fix some of the errors let me know by leaving a comment below.

The terms tag and keyword are quite often used in the same context but they have different purposes.

Keywords are individual words or phrases that describe your page and that you are trying to get indexed and placed in the search engines.

Tags are basically categories that describe your page and used mostly to get your web page found on Social Bookmarking sites, which work like directories instead of a search engine.

What’s the difference between a search engine and a directory (Social Bookmarking site)?

The difference is how the information is obtained and delivered to the end user.

In a search engine there is an algorithm that reads the page and tries to decipher how relevant the page is to the keywords that you are searching for. The more the algorithm thinks the page is relevant the higher weight is places on the page and the higher the page turns up in the results.

Directories work with categories (tags) when you do a search it looks for a category that matches your search and then selects all the sites in that category. Once all the sites are selected either an algorithm, of sorts, is run on the site in that category, they are given weight and then displayed or they are shown by some other standard, such as the number of votes they received by being bookmarked or just by the date they were entered.

It is a subtle distinction and if done right your site should turn up in both searches but since I am a SEO guy I usually concentrate on my keywords where as a Web 2.0 guy would concentrate on the tags.

The question was specifically about keywords and tag in blogs now before I go into any details here I want make sure you know that I have only used Wordpress to create blogs and I am not familiar with any other blogging platform.

One of the things you do when you create a blog is create categories that you post to. These categories should be keywords and since they are categories they usually end up being tags as well. The main purpose of the categories is so that the viewers can navigate your blog easier.

The added advantage is that the categories will add your keywords to your post URL if you have you blog set up to do a mod rewrite. You set this the admin area under options – permalinks select custom and add

/%category%/%postname%

This will put your category and the title of your post in the URL. (You will have to upload the .htaccess file to your site but you have instructions on how to create that on the permalink page.)

The next thing is you want to do is use your keywords in your title for your post. This does a couple of things the most important of which is to get your keywords in your title tag for the page that displays the post. You have seen from my previous posts that this is important for search engine optimization.

Since most wordpress themes also put the title of your posts in the H2 tag this also helps with your optimization.

You also want to make sure you use your keywords in the content of your post. Don’t over do it, yes you can have problems with the search engines by using your keywords too often but more importantly you will usually loose your reader before that happens. When you try to force in the keywords you end up with a page that annoys a human. Just use your keywords where they would naturally appear but try to use them in both singular and plural. Believe or not with all the technology in search engines they still consider the singular and plural different words.

Use your keywords as your Blog Title. Again you can set this in the admin section under options – general. The Blog title goes into the title tag for every page (at least in most themes) and this will get your keywords where you want them. Remember depending on the theme you are using these might also turn up in the header section of your site so you will have to decide which is more important to you SEO or site appearance. Or you can edit the theme and put in a graphic in the header or just different text in the header. This will require a little HTML and CSS knowledge. If you don’t know HTML or CSS you can hire some one to do this for you from places like RentaCoder.

OK, that covers the search engine optimization part of tags and keywords and will help with your search engine rankings but all of the above won’t help you in most Social Bookmarking sites. This is where your tags come into play.

The purpose of tags in social bookmarking sites is to create categories where like minded people interested in the same topics can share information and interesting web pages.

For this reason you want your tags to be something that describes your post. For example for this post I would use the tags:

• Tagging
• Keywords
• SEO
• Search Engine Optimization

Because that is what this post is about.

Now to cover your post title and tags. Having the tag in the post title for social bookmaking isn’t as important as having a title that people will respond to.

Remember in most social bookmarking sites when you are show the sites in the categories you are shown either the title of the post or the title that was entered when the post was first submitted to the site and a brief blurb or comment.

In these cases the title works a lot like a headline on a sales page. If you don’t get the viewers attention they just skim by you and don’t go to your post and if they don’t go to your post and read your post then there is no way they are going to like your post.

Since I am creating this post for some one that goes by the name, “The Anti Hype” I will add this. You don’t have to hype your title but if it is about the content of your post then it will have better drawing power.

Take this post, my title for the post is “Tag or Keyword, Which is it? Do they affect SEO?” It’s not hype but for people looking for information on tag, keyword, SEO it has that in the title and it will get their attention and possibly get them to read this post. Isn’t that the main purpose of creating these posts to have other people read them?

First let’s define what a retail site is.

A retail site is a site that sells numerous products from the site and usually has a shopping cart system to take the orders. The products can be digital but most of the time they are physical products that need to be delivered. Amazon.com is probably one of the best examples of a retail website.

Websites for retail stores have two basic types – hand coded where every page is made by somebody and uploaded to the site and dynamic where a script feeds the information from a database to create the site.

The resultant pages should have the same features when it come to on page Search Engine Optimization.

First you want to break down your products into categories but these categories should be keywords that you are using.

For example if you are selling pet supplies you would probably want general categories of:

• Dog Supplies
• Cat Supplies
• Fish Supplies
• Other Supplies

This will not only be the category but the first part of your title tag for the product.

Once you have your general categories you would then need to break them down to sub-categories.

Dog Supplies

• Dog Collars
• Dog Leashes
• Dog Houses
• Dog Bowls

Then in each category you will have your products. The title tag for the product page should be a chain of categories ending in either a description of the product or the model identification for the product. Whether you use a description or a model number depends on the product for example when you are dealing with electronics people search for specific model numbers. Here is an example of what a title tag should look like for a digital camera.

Electronics – Digital Camera – Sony DSCS 730

Electronics and Digital Camera are both categories on the website with digital camera being a sub-category. You could take this a step further and add sub-categories under digital camera for still and video.

Remember you want your title tag to be clear, keyword related and concise. Google only reads the first 65 characters of your title tag so you want to get all your keywords in before you reach their limit.

Now for some products you will definitely want to use a description of the product instead of an item number. Let’s go back to the pet supplies; if I was going to the search engine to look for a spike leather collar for my dog I would search something like this, “leather spike dog collar”. I wouldn’t know an item number for it. So your product page title should look something like this:

Dog Supplies – Dog Collars – Spiked Leather Collar

As you can see, that tag would fulfill my search rather well.

Do note that I don’t have the domain name in either of these title tags. Unless your domain name has keywords in it (which I highly recommend) then it won’t help you from an SEO stand point. If you do want to have your domain name included in the title tag and it has no keywords in it put it at the end of the tag so that it doesn’t take away from the 65 characters that Google reads.

Dog Supplies – Dog Collars – Spiked Leather Collar – From the Curiosity Shop

Also notice that I have dashes between the categories. In recent reports I have read that if you put a pipe instead of a dash it does better for SEO. I haven’t personally tested this yet so I can’t vouch for the effectiveness. But you could try it.

Dog Supplies | Dog Collars | Spiked Leather Collar | From the Curiosity Shop

Then end product page should also have as much content as you can provide about the product on the page and have your keywords worked into the description. Don’t over use them or force them, they should flow naturally because you are describing the item and the item should fit those keywords. If your item doesn’t match your keywords then you are using the wrong keywords.

The next items don’t have the impact of the title tag but every little bit helps.

You page names should also contain your keywords but make sure you put a hyphen or underscore between the words. For the main domain name the search engines will actually break out the individual words but for sub-folders and page names they don’t seem to do this.

Instead of a URL that looks like this:

http://www.site.com/dogcollars/spikedleathercollar.html

It should look like this:

http://www.site.com/dog-collars/spiked-leather-collar.html

If you have an image of the product on the product page make sure you use the alt tag to describe the product and name the image something that describes it. For example the image for the spiked leather collar could be name spiked-leather-dog-collar.jpg. This helps if some one does an image search.

It also helps if you can put the product description at the top of the page in an H1 tag. If you don’t like the way the H1 tags look on your page then use a CSS style to make them look the way you want.

Having the content on the product page makes the page more relevant for the search engines. This is why sites like Amazon.com let customers post their comments and reviews for the product on the product page.

The technique described above is a great way to work the “long tail” keywords for a retail website and if your site is hand coded it is fairly easy to implement but most retail websites are scripted.

Most of the big retailers have custom made scripts and they can have their programmers integrate these techniques without much problem. But if you aren’t that big look for a script that will do this:

• You want to be able to make categories and sub-categories
• You want script that will dynamically create the title tags for you but you have some control over what goes in the title tag.
• You want a script that will let you configure the layout of the product page, including changing the way the item name is coded so that you can make it a H1 tag
• You want a script that creates real URL’s instead of just coded links. I will explain this one:

Some scripts use product id numbers to create pages on the fly and you end up with a URL that looks something like this.

http://www.site.com/products.php?id=983794

You don’t want your URL to look like that you want it to contain your keywords. This is usually done with something call a mod rewrite that will take the link above and make it:

http://www.site.com/dog-collars/spiked-leather-collar.html

And this will be a valid URL when ever some one comes to your site. This blog works the same way.

But remember all of this is just to get them to your site. Once there you have to convert them and a key factor in that is how easy it is to use your site. If a possible customer comes to your site and gets confused they will probably leave without purchasing.

I recommend a book by Steve Krug called, “Don’t Make Me Think, A Common Sense Approach to Web Usability.” You can pick it up at Amazon.com of course.

Well, I just took a look in Google to see if this blog was being indexed yet and I searched the phrase Starting Steps. Guess what, it is on the first page of Google out of 5,000,000 + pages that turn up for that term. Which isn’t bad at all. But that is just the beginning try searching for, making money starting steps and internet marketing starting steps. I was pleasantly surprised at the results.

The one that surprised me the most was internet marketing starting steps. I had 4 of the top 10 places and one of them doesn’t even have any content on it.

Click the image to see it larger.

But it’s not just Google check out these from MSN Live Search

This is all from the title tag and the domain name. Like I said the last one for coaching in the Google results doesn’t even have any content on it.

What does all this mean?

It means that if you are planning to get a majority of your traffic from search engines you should work the keywords into your domain name or create another domain with your keywords that can be used to drive the traffic to your site.

Oh, by the way check the page rank of this site. It is 0 That’s right a big fat zero, nothing, nada!

That is right, I got these placements without any page rank. Remember that when they tell you that on page optimization doesn’t matter that all you need are back links. I will undoubtedly be writing more about page rank in the near future.

Guess what that is bull!

Before you even think about getting back links you should be doing on page optimization. On page optimization includes things like:

1. Keyword density
2. Meta Tag keywords
3. Meta Tag Description
4. Title Tag
5. Keyword Prominence
6. Font Characteristics (H tags, bold, etc.)
7. Domain Name (this one is overlooked a lot)

All of these elements (except one) will help with your search engine rankings but one had more ranking power in the major search engines and one doesn’t even come into play with the major search engines. Do you know which is which?

Let’s start with the one that doesn’t really matter anymore.

Meta Tag Keywords – This is a tag that you put in the head section of your web page that lists all the keywords that you want to be indexed for. Sounds like it would be something that you would want on your website, doesn’t it? But the truth in the matter is because of abuse of this tag all the major search engines have stopped reading this tag. They now just read the content on your page. I haven’t used this tag in about 3 years and I can still get #1 ranking in Google.

Meta Tag Description – This is, again, a tag you put in the head section of your web page that describes the page itself. You would think this is a good spot for your keywords and it is but the search engines don’t put too much weight on this anymore either. But in a lot of the search engines this is what the searcher will see when you turn up in the SERP’s (Search Engine Response Pages) and if it has the keywords they searched in the text they are more likely to click on your link, which is a good thing, but it doesn’t help much with your actual ranking.

Font Characteristics – This is your font settings such as a H1 tag or a bold. This does help a little with your on page search engine optimization but not a lot. What it boils down to is that if you have a page that ends up with the same score as another page in the search engines. If you have your keywords in H1 tags and they have theirs in H2 tags with everything else being equal you will rank higher then them. All characteristics have some value rating to them but the heading tags (H tags) have the most effect.

Keyword Prominence – Prominence is how visible something is. Keyword prominence is how visible your keywords are. Remember search engines don’t see a page the same way you and I do. They only see the text of the code. The higher up in this code your keywords are the more prominent they are to the search engines. The more prominent your keyword is to the search engines the more relevant it seems to the algorithm.

Keyword Density – You constantly hear about this. Keyword density is how many times your keywords show up in the text on the page compared to how many words are on the page. For example if you are using a one word keyword phrase and you have it on your page 5 times and you only have 20 words your keyword density would be 25%. Let me tell you right now that there is no specific density that you should shoot for. All the search engines compare the keyword density of all the pages that turn up for that keyword and average it out. If you are too high you get penalized, if you are too low you might not rank. But your back links can help you if you are too low but they won’t help you if you are too high. The key here is to just write what comes naturally and you should end up with a decent density.

Title Tag – This is the most important place to have your keywords. At least for now, as more and more people start to spam this tag the search engines will do like they have done with all the other tags and make it not that important anymore. But at the time of this writing this was the most important place to have your keywords. You should put the main keyword for your page at the very beginning of the title tag.

The Domain Name – This is something that is overlooked by a lot of people. But the way the search engines see it is that if you are going to pay for a domain that has the keywords in the name you must plan the site to be about that keyword. For the search engines it doesn’t matter if your keywords are run together in the domain name (it does make a difference in the page and folder names) or if you have hyphens between the words but you have to watch out for the possibility of creating different words. I registered a domain marketerstool.com and this can be taken either as Marketers Tool or Marketer Stool. If it would have had hyphens it could only be interpreted one way.

To give you an idea about what this can do I have a domain Marketing Beginners that I didn’t do any real optimization for, I didn’t create a back link campaign for it, I didn’t create a sitemap for it, I just put it up and put Marketing Beginners in the title tag and it became #1 in Google, MSN, Yahoo! and Ask for the keyword marketing beginners on its own in a very short period of time. The site is now over a year old and it has naturally grown some back links but since the beginning I have been getting visitors from the search engines.

1. Babies Walk Before They Run – Most search engines aren’t dumb, at least the ones that count aren’t. If you have a site that is only a week old and it has 1,000 back links to it, the search engines are going to wave a red flag and say, “Just a minute, this shouldn’t be happening.” Your back links should grow naturally. This means that you won’t get 1,000 back links in just a couple of days. The main place this can really hurt you is if you are using article marketing. A lot of people are using submitters that will blast your article to 1,000 plus article directories overnight. Which on the face of it seems like a good thing but if you actually get published on all those directories in 24 hours you will be facing a possible worsening of your search engine ranking. If you are going to use a submitter try to find one that does the submission over a period of time so that you don’t get penalized for growing too fast. This really only applies to newer sites but even the older sites can be looked at if they have a 1000 time increase in their back links in a short period of time.

2. One Way is Better Then Round Trip – The main job of the search engine spiders is to find new pages, they do this by following the outbound links on your site. They don’t like it if the bounce back and forth and make no progress. This is what happens if you have too many reciprocal links on your site. Every time the spider leaves your site they are bounced back to your site by your partner’s link to you. This is something that is very easy for a spider to track and if it happens too much then you will be penalized for it. If you are working with reciprocal links limit them to one reciprocal link for every 3 outgoing links you have and boost the one way links to your site with submissions to directories and article submission.

3. Being Part of The Crowd Doesn’t Pay – There are a lot of link sites out there, some times called “link farms” that you can list you site on to get back link. Be part of this crowd too many times can actually hurt your ranking. There are a couple of reasons for this and part is that there are too many outbound links on the page and the second part is that there are too many different topics on the page. Having too many outbound links means that all the links will share any page rank the site might have this means you won’t get much. The best links come from the textual content of a page with your keywords as the anchor text (the words that create the link) and the page content being about or similar to your keywords. When you are on a link farm there is almost always a large number of topics on the page and you usually don’t get anchor text links.

4. Page Rank is Everything. NOT! – Everybody wants back links from sites with high page rank. This is actually good but if all your back links come from sites with the same type of page rank you will again get the search engines raising the red flag and looking at your site. The reason for this is there are places out there where you can buy one way links to your site. The search engines don’t like these services and if your site grows naturally you will never have all your back links coming from sites with a page rank of 5 or higher. Back links with a page rank of 1 will help your site, especially if you can get your keywords in the anchor text for the link. If you are running a back link campaign go after them all not just the high ranking sites. If you are purchasing back links make sure that they provide you with an assortment of sites with different page ranks and not just high ranking sites.

5. Variety is The Spice of Links – You have heard me say that you should you’re your keyword in the anchor text of your back link. This is very true but you shouldn’t have the same text in every back link or the same keyword in every back link. You should have a list of keywords for your site. Create a number of different links that use different text and different keywords in the anchor text. This will make your site rank higher on more keywords and it looks better to the search engines because people don’t phrase things the same way. If all the back links to your site are exactly the same then the search engines start grouping your links the same way they group duplicate content.

Remember back links are good but they can always be better. Remember the above to optimize your back link campaign.