Well, you aren’t actually the expert but you will be seen as an expert by association. You do this quite simply by interviewing people that are experts on the subject.

How do you get interviews?

The easiest way is to start going to seminars and conferences covering the topic you want to create the product about and just ask the experts on the subject, you will be surprised at how many will actually jump at the opportunity.

If you can’t get to these events then you can check their websites and use the contact form to request an interview.

Remember this is also usually a benefit to the person you are interviewing too. It puts their name out in the spotlight and marks them as even a better expert then before. In the Internet marketing niche the interviewee will often ask for rights to sell or use the product when you are done so it also works to create a new product for them.

How do you get the interview recorded?

If you are at an event, seminar or conference you can simply record it will a digital recorder or your computer and a microphone.

If it is something you set up over a distance you can use a conference line. There are a number of services out there that will provide you with a free conference line.

1. You just sign up
2. You get the number a
3. Ask the person when they are available to call in
4. Meet them on the call
5. Record it

Most but not all services offer to record the calls and let you download it. If you click on any of the text that says conference line in a different color it will take you to a free service that offers the conference line and recordings.

Before you start your interview make sure you provide a copy of the questions to the interviewee and ask them if there are any other questions they would like you to ask or if there are any questions they would like you to avoid. You don’t want to surprise them but remember you can edit the audio after it is recorded.