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I swear with every new product that launches that is guaranteed to make you a millionaire over night I receive 20 or 30 emails about the product. They all say the same thing, “Give Joe Blow your money so I can get some of it!”

The worse part is that all the emails say the exact same thing with a different name on it. I mean literally this time not metaphorically, they all use the sample email sent out by the creator of the product.

I don’t know about you but the way I see it is if the person sending me the email doesn’t have the time or willingness to write an email that tells me how they feel about the latest and greatest money grabber then how did they find the time to look at the product?

If they haven’t looked at the product how can they recommend it to me?

People actually believe the hype sent out in the email and purchase the new money grabber that will make them rich. The fact that they buy it isn’t the bad part, the bad part is a vast majority of the money givers never use the product they just look at it quickly and put it in the shelf help section of their lives and then complain about it not working.

When you purchase a product USE IT, if it doesn’t deliver on all the hype either contact the creator and ask them what is wrong or request a refund. I am amazed at how many people I have seen buy a $1,000 product and complain, complain, complain but never request a refund. Worse yet, quite often, they are complaining about their own lack of action with the product and their complaint would be solved if they read page 37 or did step 12.

Yes, I am an Internet Marketer.

Yes, I want you to give me your money but I want to earn it.

Do I promote everything that I am asked to promote? No!

Do I promote products that I haven’t tried yet? No!

Am I a minority among Internet Marketers? I think I am but I wish I wasn’t.

I am in the position where I get the joint venture invite most of the time but I don’t always get the product. This means they want me to email my list about something I don’t know anything about. If their sales page convinces me to buy they might get lucky and I might send out an email for them after I have tried their product but definitely not before I try it.

But this is getting off the track, we were talking about giving away your money.

It all boils down to the consumer. As long as there are people that buy the, “Make $5,000 In The Next 24 Hours” products there are going to be these types of products that don’t work.

As long as there are people that purchase a product because of the hype on the sales page there will be hyped up products.

As long as there are people that don’t request refunds for a product that doesn’t live up to the hype of the sales page there will be products that don’t live up to the hype.

Now comes a key for everybody that is starting out.

QUIT BUYING AND START PRODUCING!

This was told to me by Sterling Valentine when I got into his coaching program and is probably the best advice I ever received from a coaching program.

What he meant by this was that I was at a point where I needed to stop spending money and apply what I had already learned.

This doesn’t mean that you can’t buy anything but you should focus on what your goals are and your path to getting there. In other words if your plan is related to adsense you can purchase programs on adsense and apply what you learn (remember if the product doesn’t live up to the hype of the sales letter ask for a refund) and you keep on working with adsense until you start making some money. Then once you have figured out how to make money with adsense on a consistent basis then you can think about getting into something else.

Don’t read this wrong and think you have to start with adsense before you go to something else. You can start in any area you like. The key thing is to keep learning until you figure it out.

This means learning from your mistakes. Everybody fails, all the top marketers have had products and sites that didn’t work. But they didn’t give up, they learned from their failures and moved on.

There is enough good information on the internet right now for free to get you started in almost any niche. Unfortunately there is three or four times as much bad information. The only way to tell the difference is to try it. Sorry, but that is the only way I know, until you try you won’t know what works and what doesn’t

To summarize this wordy post:

Don’t buy any product unless it is moving you toward your goals.

If you buy a product and it doesn’t live up to the hype request a refund.

If you buy a product USE IT. How can you tell if it works or not if you don’t use it.

Never buy a product you don’t plan on using right away. If you say you will get to it next week or next month you will probably end up with two more products you never open.

This entry was posted on Friday, February 29th, 2008 at 8:09 pm and is filed under Marketing Mindset . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.