A squeeze page is a page that is designed for only one purpose and that is to “squeeze” a person into signing up to your list, usually with the promise of something of value in exchange like information or a gift. I have also heard them call capture pages, fly catcher pages and opt in pages.

Now if you have been around for awhile you have probably heard a number of things about squeeze pages, like:

• Keep them short – you want it all to fit in above the fold (where you see it all without scrolling)
• Make sure you use audio on your squeeze page
• You must have video on your squeeze page
• You need to have custom graphics on your squeeze page.

I will cover all these things in a minute but first I will tell you the most important thing you need to remember for your squeeze page. The only option the reader of the page will have on your squeeze page is to sign up to your list. That’s it! Remember a squeeze page only has one purpose and that is to get people on your list.

Now about all the things I listed above that you might have heard in your marketing education, forget all of them.

Yes, that is right I said forget all of them.

As far as keeping short the entry page to my Marketing Beginners site is basically a squeeze page and it is anything but short. I average about a 26% conversion ratio with that page that means one out of every four people that come to the page sign up.

If you want to put video on your squeeze page then put video on your squeeze page but test it with and without the video to see which converts better.

If you want audio or custom graphics on your squeeze page then put them on but again test it without and see which does better for you.

Just because a 10 page sales letter works as a squeeze page for me doesn’t mean it will for you.

Just because video works for Marketer X doesn’t mean it will work for you.

Hopefully you are seeing what I am getting at, if you aren’t then here it is for you:

TEST, TEST, TEST

That’s right test everything. For a squeeze page it isn’t that hard to create an account with Google Adwords and set up the analytics so that you can see how many people are coming to your squeeze page, where they are coming from and how many signed up to your list.

Once you are in there you can actually set up your squeeze page with the website optimizer and you will be able to run tests with and without audio, video, graphics or you can test different copy and it will do the analysis for you. Yes, you can do all of this for free.

The proper layout for a squeeze page is what ever works the best for you after you have tested your options!

It is as simple as that.