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Archive for the 'Advertising' Category

Did I Go Too Far?

Tuesday, September 9th, 2008

OK, I am a little nuts and my brain does work at weird tangents sometimes.

I came up with this idea to add an audio track to a website that I thought would be a fun addition.

So let me tell you what crazy idea ran through my head. A friend of mine, Rob Richards – A long time member of Marketing Beginners, has a site that he launched that has one of the largest packages of resale rights and private label rights products I have ever seen.

Now on his sales page he is talking about how crazy he is to put together this extremely large package of products and some how my mine made an unusual connection and I came up with this idea for an audio track that might be fun and also get people to the site.

Basically what I did is a parody on a commercial for that 24 hour man helper drug. I won’t mention the name here because that will trigger the spam filters. The music in the background is the same song used by them in a number of commercials but it is performed by a friend of mine and his group “Smokin’ Section” you can actually hear them play the entire track at Danny’s website

http://www.DannySilber.com

It is the track Rock Me Baby. I took this track and edited to a loop of about a minute and a half and did a parody voice over for it, I sent it to Rob for his use but I haven’t heard back from him yet and I don’t know if he is going to use it.

But what I would like is for you to tell me what you think about it.

http://www.startingsteps.com/resale-maniac/

I have duplicated his sales page down to the order button and added the audio clip. I would appreciate it if you would take a couple of minutes to look and listen to the clip and then let me know what you think.

Particularly:

Do you think it goes too far or is it just fun

I actually think it ties in well with his crazy man copy. But I want to know what you think.

You can let me know by leaving a comment.

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The Truth about Adwords and All Pay Per Click Advertising!

Wednesday, January 30th, 2008

This is actually the truth about all Pay Per Click (PPC) advertising like Google Adwords

Yes, I am going to tell you what a lot of people haven’t told you yet!

=> It is true that Pay Per Click advertising is a great way to get instant traffic to your site.

=> It is true that Pay Per Click advertising can increase your sales over night.

=> It is true that you can make money working as an affiliate with Pay Per Click Adverting and you don’t even need your own website.

=> But the most important thing you need to know is MOST PEOPLE LOOSE MONEY using Pay Per Click Advertising.

The main reason for this is because they jump into it without really knowing what they are doing.

Imagine if you have never seen a car in your life and then some one tells you about them.

You jump into the car and start driving, do you think you would be successful the first time you tried?

OK, so you are one of the ones that says, “Yes, it is easy, I would be successful the first time!” This might even be true for some people but now let’s change that car to a jet fighter or the space shuttle. Do, you still think you would be successful the first time?

Probably not.

Adwords and other Pay Per Click advertising is just like this. If you spend some time learning how to use it your chances of success will greatly increase. If you just jump in you will probably crash.

Google Adwords is especially complex. Not because it is hard to use, you can sign up today and have your ads running in minutes. But to use it right you need to learn about all the tools in your account.

* How to do split testing!

* How to read your statistics!

* The different type of campaigns you can run!

* How to track your conversions!

* How to find the right keywords!

It sounds like a lot but if you don’t know these things you will probably be loosing money on your campaigns.

Believe it or not you can actually do all of these items with the tools built right into Google Adwords. Yes, they give you all the tools you need but you have to figure out how to use them before they will give you the results you are looking for.

Before you get into any type of Pay Per Click advertising or any paid advertising you should do some research on the subject. Just like you should do some research on driving a car before you jump behind the wheel.

There are lots of free and paid tools and courses available to help you run your Pay Per Click or Adwords campaigns. Use them, believe me the time you spend studying will be saved in both time and money in the long run.

Another key thing to note when you start using Adwords or any Pay Per Click it that it works much better if you are targeting a non Internet Marketing / non money making niche, especially for affiliate programs.

In other words you stand a much better chance of creating profits if you are promoting a hair care product then a product that will show you how to make a million dollars online.

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