Yes, that’s right I didn’t do what you are supposed to do when you are maintaining a blog.

What is this cardinal rule of blogging that I broke?

It is really quite simple, I didn’t keep my blog updated. You need to add new content to your blog or site at least once per week to keep the search engine spiders happy.

Of course I have an excuse as to why I didn’t keep it updated, but then again we always have an excuse for the things we do or don’t do.

Even though it isn’t worth the paper (cyber-paper?) it is written on here is why I haven’t made a post recently.

Most of you that know me know that I am a techno-geek and I like technology and learning how to do all the technical things on the internet.

Yes, I can hear you groaning and saying, “How can you like the technical side? I hate the technical stuff!” But aren’t you glad that there are people like me that do like the technical stuff and make it easier for you to get things done.

What I have been doing is actually learning how to write programs in PHP from start to finish.  A lot of you will know that I was familiar with PHP as far as installing the programs and tweaking them to do what I want. But this is a long way for actually creating a script that will run a website.

There were a lot of empty spaces in my knowledge and although I didn’t need to fill in the missing pieces to accomplish my goals there were just some things that I wanted to do that I couldn’t do.

For example, I wanted to create a site where you as a customer could choose from 100’s of products and pick only the ones you wanted to download but you could get the “big package, special, limited time, limited quantity, grand opening, holiday, one time offer” price.

In other words you could buy a package of 20 products and choose any 20 of the 100 products available on the site or you could buy just one product or you could buy 100. This means that you wouldn’t have to buy a package of 50 products to get that one product that you want and leave all the other products collecting digital dust on your hard drive.

I looked around and there is no script that will do this on a site that I could find. Yes there are shopping cart scripts that will let you purchase a number of products but each product has to have its own price and it becomes a cumulative total of all the products with the price going up and up and there is no discount for quantity.

I wanted to provide the quantity discount you find in the big packages where you pay very little per item and the price per item would go down when the number of items goes up.

So, I though about outsourcing the script and having someone else create it for me. But to be completely honest with you, I haven’t found a PHP programmer yet that knows what they are doing and would be willing to get tied down to putting my work first. This means that if there is a problem with the script I might or might not be able to get support.

With this in mind, I decided to create my own script and let me tell you I have spent a lot of time running down errors in the script and learning new things about PHP. I learned how to integrate PayPal’s IPN into the script to ensure that the package was actually paid for. I learned how to have PHP count the number of files in a folder. I learned how to protect a download link and right now I am learning how to create a search function for the script so that you can search through all the products to find that particular product that you want.

I doing this I actually set a goal to have this script up and running by June 3 and when I set my goals I go after them whole heartedly. This means that I have at times lost track of what day of the week it is.

But I do have a working version of the script done (except for the search) and when it is completed you will be able to see it in action at www.YourChoiceProducts.com (nothing there right now)

So, there’s my excuse for not posting but remember it is only an excuse. I could have created a post similar to this earlier to let you know what I was doing and helped keep the search engine spiders heading this way.

I have to keep telling myself, “Keep posting, don’t stop, keep posting, don’t stop” The only advantage I have is that this blog is not about making money it is about providing information to you.

This post is a response to a comment I received that has me worried and I think he needs a little motivation.

It seems that Clive thinks that you have to be an “advanced IT expert” to do the things I mention here.

I know this isn’t true and I am sure you know it isn’t also. If you could do me a favor and write a little about yourself and how much of an “advanced IT expert” you are to show him that you don’t need to be an “IT expert” to get your site up and running the way you like. Make sure you put a link to your site in the comment so he can see what you have done.

Here is Clive’s comment

What has me most concerned is that he doesn’t think he can add themes and plugins to WordPress. I am sure a lot of you have had experiences with this. Please let him know that it isn’t that hard once you do it a couple of times.

First off you might not know what a Google Sitemap or a XML sitemap is.

This is a file that you put on your site that is only for the search engine spiders it is not seen by your visitors.

This file can get you indexed very quickly with Google, MSN, Yahoo! and Ask because it lists all the pages on your site and how often they are modified. This makes the search engines happy because they don’t have to work as hard to get all your listings.

This is a great tool in the SEO wars, it lets you get your pages indexed in no time and let’s face it you can’t do well in the search engines unless you are indexed.

There are a couple of free programs that you can use to create your sitemaps, if you have a WordPress blog you can use a plugin called Google XML Sitemap from Arne Brachhold that will automatically create your sitemap and notify the search engines, if your site isn’t on WordPress you can use a program called GSite Crawler to create and upload your XML sitemap.

I do highly recommend that you have a XML sitemap for your site because it WILL help you get your content indexed and move you up the search engines. With that said…

YOUR XML SITEMAP CAN BE HURTING YOUR RANKING!

If you have errors in your sitemap it can actually hurt your rankings with Google, most of the time when people think about errors they figure the code in the sitemap must be the cause but both the programs listed above will create your sitemap with perfect code but you can still have errors as far as Google is concerned.

The reason for this is because Google not only holds your sitemap to the strict XML code but it also holds your site to Google’s policies for indexing, such as 404 error (missing pages) which a lot of people know about but what a lot of people don’t know about is that you will also get errors if you violate their redirect policy on your site.

Google doesn’t like redirects that never become visible to the viewer. Things like cloaked affiliate links and sales links and these will create an error in your sitemap. This only applies if you have the links actually in your sitemap, if they are coming from your site such as www.mysite.com/recommends/buythis.html then they will probably be in your sitemap. This is a common cloaking technique for affiliate links.

Sales links can also create this, for example on one of my sites I use DownLoad Guard to handle the sales and download protection for my products. The script creates a link for the purchase that goes to the script and then redirects the customer to ClickBank to purchase the product. The viewer never sees the page they are clicking on.

While there is nothing nefarious about this link Google still sees it as a violation of their policy and it will create an error in your sitemap file and this can get you knocked down in the listings.

To fix this you can simply put a no follow tag in the link you are using.

HOW DO YOU KNOW IF YOU HAVE ERROR IN YOUR XML SITEMAP?

This is actually pretty easy to do. Just signup at Google Webmaster Tools and register all your sites that have XML sitemaps. If they see an error they will mark it as a warning and even tell you what the problem is.

Once you have verified all your sites wait a couple of days and log in to see if you have any errors. If you see a warning beside any of the sites click on it and it will tell you the error if it is too many redirects start using the no follow tag on those links or remove the links from your sitemap.

If you would be interested in me making a video showing you how to set up your Google Account for sitemaps and how to fix some of the errors let me know by leaving a comment below.

Everybody taking the steps to start their own online business runs into on of these two problems at some point. Either they don’t have enough time or they don’t have enough money (usually because they spent their money in the wrong spots).

Yes, you can actually have too little of both.

The question is what to do about it?

This really depends on what you are lacking time or money.

If you are short of time but have money then it simply takes outsourcing some of your work. There are a lot of online services that will do parts of your to do list for you, plus they can do the technical work that you don’t know how to do.

You can find services that will write custom programs for you, create your website for you, create custom graphics, handle your customer support, etc. The prices will vary quite a bit and I recommend that you use a service that puts the money in to an escrow account until the work is done.

Make sure when you do hire a free lancer either directly or from a service that you find out as much as you can about them. Ask for references, ask to see samples of their work and make sure they have done the type of work you are looking for. There are some people out there that will bid on everything but have no experience actually providing this service. You want to avoid these people.

That pretty much covers if you have more money then time but most people starting out are just the opposite, they have more time then money. I’m not going to lie to you this does make it harder and it takes longer to get established but you can succeed if you are diligent about your work ethics.

This does mean that you will have to learn how to do a lot of things for yourself. You will need to know how to maintain your own website, you will have to write your own sales copy, you will have to do basically everything yourself.

But don’t try to do it all at once. Pick one area that you need to get you to the next step and concentrate on that until you have it done. It doesn’t do you any good to learn about Adsense and SEO if you can’t put the code on your site or if you can’t create your own site.

What do you do if you have too little time and too little money?

There isn’t a lot you can do about this you need to have one or the other to make progress, there is no magic button you can push to be a success.

But, I do have one suggestion; form a Joint Venture (JV) partnership. Most people think of JV’s as just some one that will promote your product or site for you but this isn’t the case. A joint venture is any situation where two or more people work together for the benefit of all parties involved.

Let’s say you have some talent in creative writing, maybe (with a little studying) you could start writing sales pages, email, content for websites and even products themselves.

Another person has all the technical background to put the site up on the server and install the scripts and edit and maintain the site(s) but can’t write a word. Wouldn’t this make a good partnership?

This way you can get the technical skills you need and they can get the copy they need. Or you can go together on one site and split the profits 50 / 50

Where do you meet people like this? Good question. There are a number of places online that you can look for people like this such as www.linkedin.com but the very best place to meet people for any type of joint venture is at live events.

I have learned more from the people that I have met at seminars then I have from the presenters!

Yes, that is true and the reason why is that you see the presenters for a hour and a half and the people you meet you can have a relationship with for years. People that you have a relationship with will be more likely to help you then the guy standing on the stage.

If you get a chance to go to a live seminar GO! Don’t think about it! Just GO! Pay attention meet some people and open your mind and your heart to learning. No, I am not plugging a seminar here I am just tell you the way it is.